The Successful Sales Mindset
21 beliefs of successful sales professionals, one to a page.
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Sales & Customer Experience · The sales keynote
What do your top performers know?
Buyers Feel It First: How Top Performers Win Trust and Close More Deals
Buyers Feel It First is a sales keynote by Amanda Gore. It shows sales teams how top performers win trust, bounce back from no and close more deals.
Buyers feel it first. Long before the proposal, the price or the close, they’ve picked up how a seller feels: confident or anxious, curious or pushy, there to help or there to hit a number.
Top performers know this. They manage their own state, so buyers warm to them and trust them. The rest of the team is often working harder on the pitch. Top performers are experts at building rapport and reading the state of their customers or clients, so they can adapt and adjust how they communicate.
Amanda Gore studied nonverbal communication and group dynamics with Michael Grinder for 30 years. In this keynote she shows sales teams what buyers pick up before a word lands, and how to send the signal that wins trust and builds rapport. Every salesperson hears no. Top performers reframe it, reset fast and walk into the next call ready to win.
What your sales team walks away with
- How to walk into every call in their best state, and stay there
- The nonverbal signals buyers trust, and how to send them
- How to reframe no and bounce back faster
- Ways to build rapport and trust at every stage of the sale
- A shared language your top performers and new hires both use
Why it shows up in the numbers
Positive brains are 37% better at sales (Shawn Achor). Buyers buy from people they trust. Trust starts with how a seller feels, and how they make the buyer feel. That’s where rapport comes in.
Ideal for: Sales kickoffs, sales conferences, customer-facing teams, and franchise and dealer events.
Go deeper: Buyers Feel It First: Deep Dive, the hands-on workshop.
37%better at sales
What clients say
When Amanda Gore was suggested as a speaker for our sales meeting, I had serious doubts. What could a woman with a physiotherapy background do with a male-dominated, demoralized, fragmented capital equipment sales team coming off a bruising competitive year? We’ve used every type of speaker in the past, from star athletes to big-name motivational speakers. Inch for inch, pound for pound and dollar for dollar, Amanda Gore was the best speaking investment we ever made!
Your presentation had a major impact on the improvement and growth in Insurance sales this year. For the 1st quarter compared to the same period last year, our Insurance income is up 36%. We are also pleased to let you all know that we have just had a record month for Ancillary Insurance sales, for the first time ever, we have surpassed 1,000 ancillary policies in a single month.
Amanda’s online course
It’s not what you say. It’s what they hear.
Unlock The Unspoken Effect
How to build trust and influence without saying a word.
An eight-week online course you can take at your own pace.
Questions planners ask
Is this keynote only for salespeople?
It works for anyone who serves customers. Account managers, service teams and front-line staff all win trust the same way.
Does it work for a sales kickoff?
Yes. It’s high-energy, interactive, funny and practical, which is exactly what a sales kickoff needs.
Is there a workshop to go with it?
Yes. Buyers Feel It First: Deep Dive turns the keynote into hands-on practice.
Amanda Gore is a CPAE Speaker Hall of Fame leadership keynote speaker. See why organizations choose her as their leadership keynote speaker, with testimonials, credentials and planner FAQs.
Watch a clip
In this clip, Amanda Gore explains why calling yourself a sales rep can hurt your sales, and how the way you think about your role changes your results.
Take this with you
Win the trust, win the deal.