Leadership · The communication keynote
It’s Not What You Say. It’s What They Hear.
How Great Leaders Build Trust and Influence Without Saying a Word

It’s Not What You Say. It’s What They Hear. is a communication keynote by Amanda Gore. It shows leaders how to build trust and influence through nonverbal communication, handle difficult conversations and deliver difficult messages so people hear them.
Every leader has had it happen. You say exactly the right words, and the room hears something else entirely.
That’s because people read your state, your face, your voice and your energy before your words land. Communication keynote speaker Amanda Gore studied nonverbal communication and group dynamics with Michael Grinder for 30 years. In this keynote, she shows leaders what their people pick up before a word is spoken, and how to send the signal that builds trust and confidence.

What leaders walk away with
- How to read the room, and adjust in the moment
- The nonverbal signals that build trust and influence
- How to get into the right state before an important conversation
- How to listen so people feel heard
- Simple ways to keep a message clear under pressure



Difficult conversations and difficult messages, delivered so people hear them, and the messenger stays standing.
Every leader has to deliver news nobody wants to hear. A restructure, tough feedback, a missed target, a change people didn’t ask for. Amanda shows leaders how to prepare for difficult conversations, choose the right moment and the right state, and deliver difficult messages with care. She teaches leaders to deliver a message with presence, compassion and care, so people still hear what they need to hear. Trust survives the conversation, and often grows from it.
Why it matters
Trust is what makes change possible. Engaged teams deliver 23% higher profitability and up to 51% lower turnover (Gallup), and engagement starts with people feeling heard.
Ideal for: Leadership conferences, management meetings, teams going through change, customer-facing teams and associations.
Go deeper: How to Present So Your Message Lands, the hands-on workshop for presentations, meetings and difficult conversations.
What clients say
Amanda was the most dynamic and insightful relationship speaker I’ve either hired or listened to. I would not have our first meeting of the Northeast Consulting Partners at Deloitte without her. We changed our dates so she could be with us.
Of the many things that I have observed and admired for years, the thing that stands out in my mind that Amanda does at a level I have not seen any one do, is that she will put a very challenging idea or request out to the room, she reads the response and then starts enunciating the objecting thoughts that are going through the minds of the audience.
Amanda’s online course
Want your whole team to master this?
Unlock The Unspoken Effect
How to build trust and influence without saying a word.
An eight-week online course your people can take at their own pace. Ask us about bringing the course to your whole team.
Questions planners ask
Does this keynote cover difficult conversations?
Yes. Amanda shows leaders how to prepare for difficult conversations and deliver difficult messages so people hear them, and trust stays strong.
Who is it for?
Leaders, managers, customer-facing teams and anyone whose job depends on being listened to and heard.
Is there a way to keep learning after the keynote?
Yes. Unlock The Unspoken Effect is Amanda’s eight-week online course on building trust and influence without saying a word.
Amanda Gore is a CPAE Speaker Hall of Fame leadership keynote speaker. See why organizations choose her as their leadership keynote speaker, with testimonials, credentials and planner FAQs.
Watch a clip
In this clip, Amanda Gore explains sparkly bits: the idea that your nonverbal communication influences everything and is much more than body language.

Be heard before you say a word.





