Wake Up Call column (Business Matters magazine)

How to Make People Remember You

Communication

Based on work by Lila Davachi (Ph D and Professor at NYU). Tobias Kiefer (VP Learning and Development) and David Rock (author of Your Brain at Work), at the Neuroleadership Summit, there is now a formula to enhance memory and learning!

A = Attention

G = Generation

E = Emotion

S = Spacing

Focused attention is critical for memory, so that means multitasking is out if you want to remember! And it means that you may well NOT learn better with music blaring in your ears, or remember what a speaker said if you are texting or if you are driving

Be present! If you want your team/employees/customers to remember make sure they are listening with no distractions as you show/teach them new stuff!

Once information is in the brain system, generation or making it personally relevant is important. If you use stories and make a point and then demonstrate how that information is relevant for them, they will remember for years.

At literally EVERY meeting I speak at in Australia, there is one person who comes up and tells me something I taught them15 or more years ago! Because I present the information in an engaging way that keeps their attention and I tell stories that link what I am teaching to their experiences!

If you add emotion to that mix, you make them laugh or cry or touch their hearts in some way, it is cemented in!

Rest periods during arduous physical tasks allow us to do more, and rest periods while learning allow us to learn better. And although they didn’t teach this, I bet if you did a bit of physical activity in that rest it would be even more effective!

So there- your secret to the wisdom of the AGES!!

Wake up and win:

Touch their hearts, keep them engaged, take exercise breaks and tell stories and they will remember you forever!

  1. WAKE UP, TO HOW PEOPLE REMEMBER THINGS! 400 words

I am constantly studying and love the information that comes out of the Neuroleadership Summits. The latest one is on memory, how people learn and how to facilitate change.

Based on work by Lila Davachi (Ph D and Professor at NYU). Tobias Kiefer (VP Learning and Development) and David Rock (author of Your Brain at Work), there is now a formula to help you make sure people remember you and what you do! They have developed the acronym AGES.

A = Attention

G = Generation

E = Emotion

S = Spacing

Focused attention is critical for memory, so that means multitasking is out if you want to remember what you are listening to! And it means that you may well NOT learn better with music blaring in your ears, remember what a speaker said if you are texting or if you are driving you may not be so effective at remembering what you are listening to.

Pay attention if you really want to remember something. Be present! If you want your team/employees/customers to remember make sure they are paying attention with no distractions as you teach them new stuff!

Once information is in the brain system, generation or making it personally relevant is important. In other words, if you use stories and share information with people and then point out how that information is relevant for them, they will remember for years.

At literally EVERY meeting I speak at in Australia, there is at least one person who comes up and says I saw you speak 15 or more years ago and I STILL remember blah blah! Because I present the information in an engaging way that keeps their attention and then I tells stories to link what I am teaching to their experiences!

If you add emotion to that mix, you make them laugh or cry or touch their hearts in some way, it is cemented in!

Just as rest periods during an arduous physical task allow us to do much more, rest periods in the learning allow us to embed what we have learned. So if the learning is heavy, take lots of little breaks and although they didn’t teach this, I bet if you did a bit of physical activity in that rest it would be even more effective!

So there- your secret to the wisdom of the AGES!!

Wake up and win:

Amanda Gore smiling, seated in an orange jacket

About Amanda

Amanda Gore makes joy a business advantage. Amanda Gore is a CPAE Speaker Hall of Fame leadership keynote speaker, one of fewer than ten people in the world to hold the CPAE, CSP and Global Speaking Fellow designations. Organizations bring her to corporate conferences, association events and sales kickoffs to inspire their people and lift performance. With her method, Amanda Gore JQ®, every keynote is an amazing experience, and people walk away with new skills, tools and beliefs.

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